PERFORMANCE ISPO AWARD PUMA’s innovative evoTRG Vent Jacket receives the prestigious ISPO award: It has ergonomically-placed inserts that adapt during football moves.

PUMA BY RIHANNA The first ever “FENTY PUMA by RIHANNA” collection is presented at the New York Fashion Week: Nothing short of unexpected, Rihanna presents a full collection for both women and men.

IGNITE DISC SLEEVE Celebrating the running classic’s 25th anniversary, PUMA drops a reimagined icon combining the legendary DISC System with a sleek contemporary upper and the brand’s IGNITE FOAM technology.

PUMA INTRODUCES FINANCIAL INCENTIVES FOR SUPPLIERS PUMA and the International Finance Corporation (IFC) partner up to offer innovative financial incentives for suppliers to improve their environmental and social standards in their factories.

Three Gold Medals for Bolt in Rio Superstar Usain Bolt once again delivered a world-class performance by winning an Olympic Gold medal in each of the three sprinting events in Rio de Janeiro.

GROUNDBREAKING HQ EXPANSION PUMA kicks off construction works for the expansion of its headquarters in Herzogen- aurach. After its completion in spring 2018, the new administrative building will provide space for up to 550 employees.

GRIEZMANN “PLAYER OF THE EURO” Like PUMA, he is fast, fierce and unstoppable: French national Antoine Griezmann is named “Player of the Tournament” and becomes top goal scorer at the UEFA Euro 2016.

KYLIE JENNER  JOINS PUMA Beloved amongst young women around the globe, style icon and social media star Kylie Jenner joins PUMA as ambassador for women’s Sportstyle.

“DO YOU” WOMEN’S CAMPAIGN PUMA launches its “DO YOU” campaign with international model, actress, and activist Cara Delevingne, which aims to inspire confidence in women around the world.

SIGNING OF  “THE WEEKND” Abel Tesfaye a.k.a. The Weeknd partners with PUMA as a new Global Brand Ambassador and Creative Collaborator, bringing his unique creative lens to PUMA collections.

PUMA DOMINATES  FORMULA 1 Nico Rosberg celebrates the greatest sucess of his career: being crowned F1 champion. PUMA teams MERCEDES AMG PETRONAS, RED BULL RACING and Scuderia FERRARI claim the first places in the Constructor’s Championship.

DRIVER TECHNOLOGY “CONNECT” COBRA PUMA GOLF introduces its new KING F7 drivers featuring an ultralight GPS sensor that is embedded in the grip, which allows players to track every shot with their smartphones.